Assistant Media Strategist for Volkswagen
Assistant Strategist skilled in coordinating complex work streams across media teams while communicating directly with the client to ensure timely and quality work. Experienced in tracking budgets, measuring campaign success, and creating deliverables for Volkswagen, I enjoyed presenting strategies and goals to our client's internal teams using measurable data to inform decisions while ideating solutions to new challenges.
Volkswagen ID.BUZZ New Model Launch
Preparing for VW’s newest model release, as an Assistant Strategist I was instrumental in conducting market and audience research, meeting with vendors to discuss partnership opportunities, and overseeing creative development to coordinate needs across teams. I was hands-on throughout the process of ideation and media planning, helping to manage client expectations and concerns while also maintaining channels of communication with our internal and external teams to ensure met deadlines and plan execution.
Working alongside Creative agency Johannes Leonardo (JL) to develop the creative, we were able to capitalize on the popularity of the iconic VW Bus and excite audiences for this new release!
Volkswagen in the 2024 Paris Olympics
As Assistant Strategist, I playing a key role in the development of Volkswagen's media strategy for The 2024 Paris Olympics. From determining budgets, establishing target audiences through MRI Simmons data, and coordinating across teams to active a multifaceted campaign surrounding the event, I contributed essential elements in ensuring the brand's success.
Working closely with our Creative agency Johannes Leonardo (JL) to develop a creative to both meet the clients needs as well as engage our audience, we effectively grew VW's brand love and awareness.
Volkswagen in the 2024 Super Bowl
Capitalizing on the cultural impact of the Super Bowl game to reach audiences where they are, PHD captivated audiences with an emotionally charged and nostalgic creative developed by our partner, JL. Working with VW to create a media strategy that emphasized VW's impact on people as well as their impact on VW, I created and presented an overview deck and executive summaries to plan, organize, and measure our campaign.
As a result of the creative and media strategy, VW was praised for their creative and messaging, increasing brand love with many commenting the ad brought them to tears. VW saw an increase in site visits following the ad as well as growing conversion rates and share of voice.