In my final semester of undergrad, I was selected by my professor to act as Account Executive and lead a team of students in developing a campaign in partnership with Regions Bank. As our client, we worked with Regions Bank’s internal team to understand their brand concerns and goals. As AE, I organized a group of 12 students to create a campaign centered around sports, community outreach, and audience engagement. After a semester of research and development, we presented our campaign ideas to our class as well as to Regions Bank’s internal and external marketing teams. We were pleased to learn that much of the campaign we developed were ideas discussed internally by Regions Bank’s teams and that they were excited to see how our ideas overlapped with their own.  

Please see below for an overview of our campaign. Note, the below slides do not represent our full campaign for confidentiality reasons.