As a creative and media strategist, I have 2+ years experience working with diverse clients in restaurant, construction, and agricultural science industries. Most recently, I spent over a year at PHD Media in New York working with Volkswagen coordinating multidimensional work streams for national campaigns across networks of teams. Communicating directly with VW to determine client needs, define goals, and assess concerns, I worked within my team to build campaigns from budget allocation to creative development and media launch while ensuring timely and quality work. Trusted by my team, I was regularly asked by my team to lead meetings discussing budgets, campaign success metrics, and to address client questions. I additionally led the development of deliverables for clients including campaign summaries and executive briefs - including Volkswagen’s Global CMO. Through my work, our team built brand love, improved product awareness, meet sales goals, and saw a marked increase in EV sales - a major goal during my time with the client. I lead work streams to maintain and track budgets, measure campaign success, and create deliverables for team leadership and client executives.